When I enrolled in WA, I almost immediately had misgivings, which I ignored at first, about two things: 1) using their platform to build sites, as you mentioned, and 2) the bootcamp, which had too much of a circular flavor for my taste – and for my trust. I was actually surprised that so many people would promote WA instead of developing a personal niche. Looking backwards, bootcamp sites are easy to spot: they all have a link at the top called “My #1 Recommendation” or something similar. So much for originality.

Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[35] LinkShare's Anti-Predatory Advertising Addendum,[36] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[37] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[38]
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